Our Brand Is Crisis

The audience's emotional response to 'Our Brand Is Crisis' is primarily driven by a cynical blend of Comedy and Drama. **Humor** is significant, stemming from the satirical portrayal of political strategists and their often absurd, manipulative tactics. However, this is deeply intertwined with **Sadness** and **Melancholy** as the film exposes the disillusioning realities of political campaigning and its impact. Viewers experience **Empathy** for Jane Bodine's internal struggles with the moral compromises of her work, leading to feelings of **Anger** and **Disgust** towards the manipulative nature of the political process itself. The high-stakes election and rivalry also generate considerable **Anxiety** and **Anticipation**.