The Goods: Live Hard, Sell Hard

Audience emotional responses are primarily driven by **Humor**, reflecting the film's crude, fast-paced comedic style and the antics of the 'car mercenaries'. This is complemented by strong feelings of **Joy** and **Happiness** from the overall lighthearted tone and the successful, albeit chaotic, sales drive. **Relief** and **Satisfaction** emerge as the team approaches and achieves their daunting sales goal, while **Excitement** and **Anticipation** are generated by the high-stakes, high-energy environment of the Fourth of July weekend sale. A notable presence of **Love** and **Hope** stems from the developing romantic subplot.