Mucho Mucho Amor: The Legend of Walter Mercado

Audience emotional responses are primarily driven by Nostalgia for Walter Mercado's iconic 30-year television presence, especially among Latinx viewers who grew up with his daily horoscopes. This is closely followed by Curiosity surrounding his mysterious disappearance and the film's quest to resurrect his forgotten legacy. Viewers experience strong Empathy for Walter's unique journey as a gender non-conforming figure from humble beginnings, leading to significant Inspiration from his resilience and groundbreaking cultural impact. Finally, Awe is evoked by his flamboyant persona, widespread influence, and the sheer scale of his reach.