Merchants of Doubt

Audiences primarily experience anger and disgust at the deliberate misinformation campaigns and the unethical tactics employed by pundits-for-hire. This is coupled with significant anxiety and a sense of being disturbed by the serious implications of denying scientific consensus on critical issues like climate change. Curiosity is high as the film exposes these hidden strategies, leading to a degree of sadness and empathy for the impact of such deception.