Be Kind Rewind
2008 · 102 min · Director: Michel Gondry
Show plot summary (may contain spoilers)
In Passaic, NJ, Elroy Fletcher runs a video store in a condemned building he claims was the birthplace of Fats Waller. Fletcher goes on a Waller centennial trip, leaving his foster son Mike in charge of the store. Mike's peculiar friend Jerry tries to sabotage a power station and nearly electrocutes himself, getting magnetized in the process. He inadvertently erases every tape in the store. Mike and Jerry hatch an plan to hide the disaster by making a homemade "Ghostbusters" to rent to a woman whom Fletcher will be phoning to check on them. Soon, with help, their homemade versions of films develop a cult following. Will this new business save the store and the building? What about Fats?
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Emotional fingerprint
Be Kind Rewind (2008) — Movie. Top emotional signals: Humor 35%, Smile 25%, Inspiration 20%. Source: AI estimate. Shares describe emotional signal, not percentages of people. Your experience may differ. How we measure
- Humor35%
- Smile25%
- Inspiration20%
- Love10%
- Satisfaction10%
AI estimate · no viewer votes yet
How we measure
AI estimate
Share of emotional signal, not the percentage of people or a probability of enjoyment.
Each viewer contributes one response, split equally across their selected emotions. When available, an automated estimate supplies a prior that is blended with those responses. Counts include distinct viewers, not automated estimates or archived anonymous votes. Fewer than 3 viewers is an early estimate; more responses do not guarantee certainty.
Why it feels this way
The strongest emotional signals are Humor, Smile, Inspiration. Genres: Comedy. AI estimate.
Is it worth watching?
Consider this title if you are looking for Humor, Smile and Inspiration. Its IMDb rating of 6.4/10 suggests a generally positive audience reception. For these leading emotions, its Feel Score is 68/100.
How did it make you feel?
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Pick up to three · 0/3
Emotional journey
- Humor
- Hope
- Tension
Not enough subtitle evidence
No dominant emotion
Dominant emotion: Humor
Dominant emotion: Tension
Dominant emotion: Hope
Dominant emotion: Sadness
Dominant emotion
| % | Approximate minute | Dominant emotion | Overall intensity | Humor | Hope | Tension |
|---|---|---|---|---|---|---|
| 2.5 % | ≈ 3′ | Humor | 36 % | 35 % | 3 % | 9 % |
| 7.5 % | ≈ 8′ | Humor | 38 % | 36 % | 3 % | 17 % |
| 12.5 % | ≈ 13′ | Humor | 40 % | 38 % | 4 % | 23 % |
| 17.5 % | ≈ 18′ | Humor | 43 % | 34 % | 5 % | 32 % |
| 22.5 % | ≈ 23′ | Tension | 47 % | 33 % | 11 % | 41 % |
| 27.5 % | ≈ 28′ | Humor | 49 % | 41 % | 22 % | 38 % |
| 32.5 % | ≈ 33′ | Humor | 49 % | 46 % | 23 % | 29 % |
| 37.5 % | ≈ 38′ | Humor | 46 % | 44 % | 15 % | 24 % |
| 42.5 % | ≈ 43′ | Humor | 45 % | 41 % | 15 % | 26 % |
| 47.5 % | ≈ 48′ | Humor | 48 % | 43 % | 17 % | 30 % |
| 52.5 % | ≈ 54′ | Humor | 50 % | 48 % | 14 % | 28 % |
| 57.5 % | ≈ 59′ | Humor | 48 % | 43 % | 15 % | 30 % |
| 62.5 % | ≈ 64′ | Hope | 44 % | 32 % | 26 % | 31 % |
| 67.5 % | ≈ 69′ | Hope | 48 % | 29 % | 28 % | 34 % |
| 72.5 % | ≈ 74′ | Tension | 57 % | 25 % | 28 % | 40 % |
| 77.5 % | ≈ 79′ | Hope | 54 % | 26 % | 39 % | 29 % |
| 82.5 % | ≈ 84′ | Hope | 49 % | 31 % | 43 % | 23 % |
| 87.5 % | ≈ 89′ | Hope | 54 % | 27 % | 36 % | 36 % |
| 92.5 % | ≈ 94′ | Sadness | 53 % | 21 % | 29 % | 36 % |
| 97.5 % | ≈ 99′ | Hope | 43 % | 22 % | 27 % | 18 % |
Cinderella
Rags to riches: The emotional tone rises from negative to positive.
Riches to rags: The emotional tone falls from positive to negative.
Man in a hole: The tone falls, then recovers.
Icarus: The tone rises, then falls.
Cinderella: The tone rises, falls, then rises again.
Oedipus: The tone falls, rises, then falls again.
AI reading of the film’s English subtitles (dialogue and sound cues) — not viewer votes. How we measure ↗
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Premise onlyAfterward Reveal viewer responses · may contain spoilers
Viewer responses about feelings after the title ended, separate from feelings while watching. No AI estimates.
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Feeling details appear after at least 3 viewers respond, to protect privacy.
Cast
Wilson
Craig
James
Kid 2
Kid 3
Mr. Rooney
Sherry
West Coast Video Employee Passaic
Andrea
Randy
Details
- Directed by
- Michel Gondry
- Written by
- Michel Gondry
- Type
- Movies
- Released
- 2008
- Runtime
- 102 min
- Country
- United Kingdom, France, United States
- Genres
- Comedy
- Ratings
- Feels mostly
- Humor
- Data updated
Where to watch
Rent
Feels similar
More like this →Emotion overlap shows mood similarity, not a prediction of enjoyment.





