Rules Don't Apply
2016 · 127 min · Director: Warren Beatty
Show plot summary (may contain spoilers)
It's Hollywood, 1958. Aspiring actress, songwriter, small town beauty queen and devout Baptist virgin Marla Mabrey (Lily Collins) has a contract with movie mogul Howard Hughes (Warren Beatty) and arrives with her mother (Annette Bening) in Los Angeles to do a screen test for one of his film projects. At the airport, they meet their driver Frank Forbes (Alden Ehrenreich). Forbes is an ambitious young man with a business plan and engaged to his 7th grade sweetheart, both deeply religious Methodists. The instant attraction that Marla and Frank feel for each other not only puts their religious convictions and moral values to the test, but also defies Hughes' #1 rule: No employee is allowed to have any relationship whatsoever with a contract actress. Hughes' enigmatic behavior intersects with Marla and Frank in separate and unexpected ways, and as they are drawn deeper into his bizarre world, their values are challenged and their lives are changed.
Emotional fingerprint
Rules Don't Apply (2016) — Movie. Top emotional signals: Confusion 30%, Humor 25%, Tension 20%. Source: AI estimate. Shares describe emotional signal, not percentages of people. Your experience may differ. How we measure
AI estimate · no viewer votes yet
How we measure
AI estimate
Share of emotional signal, not the percentage of people or a probability of enjoyment.
Each viewer contributes one response, split equally across their selected emotions. When available, an automated estimate supplies a prior that is blended with those responses. Counts include distinct viewers, not automated estimates or archived anonymous votes. Fewer than 3 viewers is an early estimate; more responses do not guarantee certainty.
Why it feels this way
The strongest emotional signals are Confusion, Humor, Tension. Genres: Comedy, Drama, Romance. AI estimate.
Is it worth watching?
Consider this title if you are looking for Confusion, Humor and Tension. Its IMDb rating of 5.7/10 suggests a mixed audience reception; consider how well the emotional profile suits you. For these leading emotions, its Feel Score is 59/100.
How did it make you feel?
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Pick up to three · 0/3
Emotional journey
- Hope
- Humor
- Love
Not enough subtitle evidence
No dominant emotion
Dominant emotion: Hope
Dominant emotion: Humor
Dominant emotion: Sadness
Dominant emotion: Tension
Dominant emotion
| % | Approximate minute | Dominant emotion | Overall intensity | Hope | Humor | Love |
|---|---|---|---|---|---|---|
| 2.5 % | ≈ 3′ | Hope | 36 % | 24 % | 25 % | 7 % |
| 7.5 % | ≈ 10′ | Humor | 38 % | 22 % | 33 % | 14 % |
| 12.5 % | ≈ 16′ | Humor | 40 % | 26 % | 35 % | 21 % |
| 17.5 % | ≈ 22′ | Hope | 41 % | 31 % | 32 % | 24 % |
| 22.5 % | ≈ 29′ | Humor | 43 % | 30 % | 38 % | 21 % |
| 27.5 % | ≈ 35′ | Humor | 44 % | 23 % | 40 % | 14 % |
| 32.5 % | ≈ 41′ | Humor | 45 % | 26 % | 35 % | 15 % |
| 37.5 % | ≈ 48′ | Hope | 51 % | 32 % | 28 % | 24 % |
| 42.5 % | ≈ 54′ | Sadness | 53 % | 19 % | 30 % | 22 % |
| 47.5 % | ≈ 60′ | Humor | 52 % | 18 % | 34 % | 20 % |
| 52.5 % | ≈ 67′ | Hope | 51 % | 28 % | 30 % | 26 % |
| 57.5 % | ≈ 73′ | Humor | 44 % | 21 % | 27 % | 21 % |
| 62.5 % | ≈ 79′ | Humor | 47 % | 12 % | 25 % | 12 % |
| 67.5 % | ≈ 86′ | Sadness | 54 % | 10 % | 22 % | 12 % |
| 72.5 % | ≈ 92′ | Humor | 55 % | 14 % | 30 % | 11 % |
| 77.5 % | ≈ 98′ | Tension | 53 % | 17 % | 31 % | 14 % |
| 82.5 % | ≈ 105′ | Sadness | 48 % | 16 % | 23 % | 19 % |
| 87.5 % | ≈ 111′ | Sadness | 48 % | 26 % | 20 % | 27 % |
| 92.5 % | ≈ 117′ | Hope | 53 % | 45 % | 17 % | 35 % |
| 97.5 % | ≈ 124′ | Hope | 53 % | 51 % | 10 % | 31 % |
Man in a hole
Rags to riches: The emotional tone rises from negative to positive.
Riches to rags: The emotional tone falls from positive to negative.
Man in a hole: The tone falls, then recovers.
Icarus: The tone rises, then falls.
Cinderella: The tone rises, falls, then rises again.
Oedipus: The tone falls, rises, then falls again.
AI reading of the film’s English subtitles (dialogue and sound cues) — not viewer votes. How we measure ↗
Kadri — your film companion
AIAsk anything about Rules Don't Apply. From the film’s own dialogue and FeelDB data, at your spoiler level.
Afterward Reveal viewer responses · may contain spoilers
Viewer responses about feelings after the title ended, separate from feelings while watching. No AI estimates.
0 responses so far
Feeling details appear after at least 3 viewers respond, to protect privacy.
Cast
Details
- Directed by
- Warren Beatty
- Written by
- Bo Goldman, Warren Beatty
- Type
- Movies
- Released
- 2016
- Runtime
- 127 min
- Country
- United States
- Ratings
- Feels mostly
- Confusion
- Data updated
Where to watch
Rent
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